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Want to tell great stories?: https://communication.thethinkschool.com/yt Open a Demat Account & Start investing: https://zerodha.com/open-account?c=ZMPUJE VIDEO INTRODUCTION: The “IKEA Effect”: When Labor Leads to Love It is due to the IKEA effect that an individual perceives the value of self-made products (even though they might be amateurs) equivalent to that of products made by experts. When someone does labor to complete a task, they tend to love and value it more. This can be understood by an example: When instant cake mixes were introduced in the 1950’s as part of a broader trend to
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